OUR STORY

The Frockk Philosophy

The Frockk philosophy is to buy considered clothing that will be wearable, flattering and in your wardrobe for years to come. 

We have been featuring slow, sustainable classic pieces since our inception in 2010.

Frockk Clothing is made from natural fabrics, like our Certified European Flax Linen, cotton and cotton blends. We love neutral colours and will always have white, natural, charcoal and muted tones. We also love colour  and include seasonal brights in dye and print options. Our styles are timeless and designed to flatter women's beautiful shapes.

Product Integrity

At Frockk, we believe that clothing should make you feel fabulous.

That's why we only use materials and silhouettes that we know will make our customers feel their best. We're also committed to being as sustainable as possible. All of our products are made in short runs, so we can minimise any waste or overages. 

We take quality control very seriously. We only source the very best linen, and every garment is prewashed before it gets to you. That way, you can be sure that your frockk will be comfortable and low-maintenance – no ironing needed! 

No Factories & Fair Trade

Our small batch production takes place in beautiful Bali by a wonderful group of talented people with whom we have had long standing relationships. We take pride in our ethical and sustainable production methods. Our team of skilled sewers, fabric printers and dyers are all based in Bali, Indonesia, and they work comfortably from their homes. This allows them to spend more time with their families and earn a good wage without having to leave their villages. As a result, our clothing is not only beautiful and high-quality, but it also supports the local economy. We consider everyone who works on our clothing to be part of the frockk family, and we are committed to providing them with fair working conditions and wages. We hope that you will join us in supporting our ethical production methods by choosing frockk clothing for your wardrobe. 

CERTIFIED EUROPEAN FLAX & SUSTAINABILITY

Our Product Responsibility & Ethos

A Commitment To Slow Fashion

At Frockk, we believe that quality is more important than quantity. That's why we make all of our products in small batches, to ensure that each and every one meets our high standards. We also use non-toxic dyes and prewash all of our fabrics to minimize the impact on your health and the environment. Making each piece by hand takes a bit more time, but it's worth it to us to know that our products are made with care and attention to detail. We hope you'll love them as much as we do!

What makes European flax linen so special?

It's Incredibly Soft

This is the softest flax linen you’ll
ever get your hands on. 100% European Flax Linen is garment washed then blasted and tousled by air to create buttery soft, sustainable linen that will stand the test of time. It gets softer with every wash!

It's Thermoregulating

Flax is a hollow fiber which allows it to breathe. This gives it the ability to thermoregulate, keeping you cool in the summer and cozy in the winter.

Why Sustainable Fashion?

A conscious lifestyle choice

When you buy a product crafted from certified European linen you’re buying something that helps reduce our global carbon footprint. Flax helps soil renew, captures CO2, uses just rainwater and requires no additional irrigation, fertilisers or pesticides for the 100-day growing cycle. The mechanical extraction process is environmentally friendly, and it’s a wholly vegan fabric.

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